Overview

This text aims to build bridges between the wider age-conscious culture within which people live their lives and the world of the caring professions. In the first part, the literature on age prejudice and ageism is reviewed and set in an historical context. A wide range of settings in which ageism is clearly apparent are considered and then, in the third part, the author identifies a series of issues that are basic in determining a theory of ageism. The book is written in a style intended to engage the reader's active involvement: how does ageism relate to the beliefs the reader might have about older generations, the ageing process and personal fears of the future? To what extent is chronological age used in social control? This book discusses these issues not just in relation to discrimination against ""the elderly"" but right across the life course. The text is referenced to readily available material such as newspapers and biographies. It includes case studies to ensure that it relates to familiar, everyday aspects of age. Illustrations - such as examples of ageism in advertising - are also included. ""Ageism"" should prove suitable for courses for service providers, such as social workers, health visitors and community nurses. It should be of particular interest for those leading up to professional or vocational qualifications for work with older people.

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Reviews

It is...for the bold confrontation with the weary clich sabout ageing...that I particularly commend it...I hope that when I need to look for a social worker for help I will have the good fortune to fall into the hands of one who has studied this valuable book. - Margaret Simey, Community Care Bytheway... contributes some new and interesting perspectives supported by an anecdote, observation, experience, illustration, example, theory and analysisin an authoritative and accessible mix. - Ageing andSociety If you are concerned about ageism, you cannot do better than read this latest book of Bytheway's ... this is the first sophisticated attempt in Britain to expound the meaning and implications of 'ageism' ... This is a very well-researched book on the meaning and origins of the term and provides an indispensable background for the serious student. It is exhilarating in so many ways and readers need to be aware of its existence. - BASELINE: The Journal of the British Association for Service to the Elderly Bill Bytheway presents a mass of information that invites discussion and reorientation of one's own ideas. - Institute ofHealth Education Recommended Paperback Bill Bytheway's readable contribution to the excellent 'Rethinking Ageing' series is a reflective, challenging review of the literature and thinking on ageism...Vignettes, case studies, newspaper extracts and pictorial images are interwoven as topics such as the history of prejudice on the grounds of age, the impact of ageist language and organisational ageism are addressed. - Health Psychology Update ...lively and readable. - Age & Ageing It is an excellent read and helps readers to question their own and others assumptions. The author successfully blends quotations from the academic literature, press reports, personal accounts and photographic material. - Clinical Psychology Forum ...canbe read as a useful introduction to ageism, providing an overview of the subject, together with a respectable literature review, and shouldbe utilised as a useful teaching aid. - Health Matters Read the book and recommend it to your students. It will give them food for thought and something to argue about. - Sociology of Health and Illness ...an excellentbook and its readable style will make it a favourite with students ofgerontology. - Psychological Medicine

"It is...for the bold confrontation with the weary clich sabout ageing...that I particularly commend it...I hope that when I need to look for a social worker for help I will have the good fortune to fall into the hands of one who has studied this valuable book."- Margaret Simey, Community Care "Bytheway... contributes some new and interesting perspectives supported by an anecdote, observation, experience, illustration, example, theory and analysisin an authoritative and accessible mix." - Ageing andSociety "If you are concerned about ageism, you cannot do better than read this latest book of Bytheway's ... this is the first sophisticated attempt in Britain to expound the meaning and implications of 'ageism' ... This is a very well-researched book on the meaning and origins of the term and provides an indispensable background for the serious student. It is exhilarating in so many ways and readers need to be aware of its existence." - BASELINE: The Journal of the British Association for Service to the Elderly "Bill Bytheway presents a mass of information that invites discussion and reorientation of one's own ideas." - Institute ofHealth Education Recommended Paperback "Bill Bytheway's readable contribution to the excellent 'Rethinking Ageing' series is a reflective, challenging review of the literature and thinking on ageism...Vignettes, case studies, newspaper extracts and pictorial images are interwoven as topics such as the history of prejudice on the grounds of age, the impact of ageist language and organisational ageism are addressed." - Health Psychology Update "...lively and readable." - Age & Ageing "It is an excellent read and helps readers to question their own and others assumptions. The author successfully blends quotations from the academic literature, press reports, personal accounts and photographic material." - Clinical Psychology Forum "...canbe read as a useful introduction to ageism, providing an overview of the subject, together with a respectable literature review, and shouldbe utilised as a useful teaching aid." - Health Matters"Read the book and recommend it to your students. It will give them food for thought and something to argue about." - Sociology of Health and Illness "...an excellentbook and its readable style will make it a favourite with students ofgerontology." - Psychological Medicine

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