Overview

Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.

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9781847423627

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Reviews

This book brings together research on later life and the literature on consumption in new ways. It is timely, informative, and thought-provoking. Professor Frank Trentmann, Birkbeck College, London, author of Free Trade Nation: Commerce, Consumption and Civil Society in Modern Britain Please send comp copy to Birkbeck College address

"This book brings together research on later life and the literature on consumption in new ways. It is timely, informative, and thought-provoking." Professor Frank Trentmann, Birkbeck College, London, author of Free Trade Nation: Commerce, Consumption and Civil Society in Modern Britain Please send comp copy to Birkbeck College address

Author Information

Paul Higgs is Professor of the Sociology of Ageing at University College London. He has researched the changing nature of later life for over 20 years and is a co-editor of the journal 'Social Theory and Health'.

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