Overview

Ethical business is different: it requires a smart head and a good heart to serve the growing number of consumers who demand more moral behaviour from business, and less impact on the planet. We're living in the age of the ethical entrepreneur, and why it is important that founders also follow the same ethical moral compass as their business. The consumer expectation has been rising year on year and in this book, I explain why this is occurring, and what ways founders can become as ethical as their businesses. Being an ethical entrepreneur, founder or CEO, is much more than sustainability and social empowerment. It should run through the veins of the business, your team and your customers. The measures don't need to be feared but embraced, and in this book, you will see what small, and big things you can do to achieve a proud ethical status. If you're not thinking about ethical business now, you will have a lot to catch up on in the very near future. Available in eBook and paperback ✓ Available in the UK, EUROPE, USA, Germany, Australia and more ✓ Avoids heavy industry jargon ✓

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9781399915625

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