Overview

Afropolitanism: Black Trend Setters in European Fashion Cities is a groundbreaking exploration of the Black European blogosphere and its influence on fashion, beauty and cultural identity. Drawing on field research conducted in London, Paris, Berlin and Lisbon, C. Kedi investigates how Black bloggers and creatives navigate identity, migration, entrepreneurship and digital visibility. The book situates Afropolitanism within broader historical and sociological frameworks, connecting online influence to colonial histories, global media flows and contemporary consumer culture. Through case studies, interviews and visual analysis, this work examines how trends are created, transformed and circulated between Africa, Europe and America. Essential reading for students of fashion studies, cultural sociology, diaspora studies and media studies.

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9781915527240

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