Overview

Outlines 10 mind traps that businesses can directly recognize as potential (or real) threats to their brand’s growth Provides a clear path for any brand to improve their client relationships Encourages business owners and sales professionals to operate from a customer-focused mindset Includes case studies that inform readers of effective solutions to the “10 mind traps” Offers useful insights that elevate individuals and companies Avoids wasting the reader’s time by including real;tested strategies that improve customer and client retention

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9781631959516

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Doug Harrison has guided the branding and business strategy for hundreds of small;mid-size;and enterprise-size companies. He’s been recognized as Coca-Cola’s Vendor of the Year and a Finalist for Vendor of the Year with Microsoft;while still working to serve up to fifty luxury brands annually in partnership with American Express. Harrison has been an influential voice in the branding;messaging;and targeting of numerous household names;such as UnderArmour;The Ritz-Carlton;Starbucks;T-Mobile;Amazon;and Mercedes-Benz. In addition to writing Afflicted;he has also co-authored two top-selling books on selling to affluent customers.

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