Overview

Drawing on Tarde's and Deleuze’s monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population’s everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today’s real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income.

Full Product Details

Author:   Hangwoo Lee
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2023
Weight:   0.508kg
ISBN:  

9789819981731

ISBN 10:   9819981735
Pages:   271
Publication Date:   27 December 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: Introduction.- Chapter 2: Affect and Capital: Discourse, General Intellect and Affective Capitalism.- Chapter 3: Algorithms and Big Data: Surplus Value of Codes and Flows.- Chapter 4: Affect and Neuromarketing: The Affective Economy of Molecular Enslavement.- Chapter 5: Tarde, Affect and Network Effect of Social Media.- Chapter 6: Algorithm and Affective Politics of Molecular Traversal: The Free Software.- Chapter 7: From Cloud to Crowd, again: Restoring Points of the Peer-to-Peer and Decentralized Internet.- Chapter 8: The Digital Democracy of Blockchain: Beyond Libertarianism to Commonism.- Chapter 9: Digital Rent and Universal Basic Income: The Social Distribution of ‘User Created Value’.- Chapter 10: From Structure to Affect: Molecular Sociology of Becoming.

Reviews

Author Information

Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine).

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions