Overview

This open access book illustrates how intertextuality in music videos can be used to create new aesthetic patterns and develop a political agenda. In an age when most people are immersed in popular culture, music videos often bridge the gap between readily accessible and more demanding artistic forms. Music videos can sensitize the audience to various eminent themes, motifs, and artistic conventions by means of transferring them into a familiar medium. The efficacy of this process is enhanced through the use of intertextual references to other culture products, whereby meanings are conveyed in a highly condensed form. At the same time, intertexts connected with particular art forms can undergo significant revisions through the cultural context in which a new music video is produced: the amalgam of word, sound and image initiates innovative readings of familiar motifs, and transforms the understanding of literature, music, film, and fine arts. Located at the intersection of different semiotic systems, music videos can juxtapose notions from contrasting areas – folk culture, myth, politics, psychology, aesthetics – in unconventional ways. Authored by a group of international scholars, implementing various conceptual approaches, and analyzing an original selection of artists, this collection of essays examines music videos as an innovative transmedial practice which employs intertextuality both to create new aesthetic patterns and to develop a political agenda. The book views creative intertextuality as a token of the hybrid nature of present-day audio-visual popular culture and contemporary (post)human subjectivity in general. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Full Product Details

Author:   Tomasz Dobrogoszcz (Adjunct Professor, University of Lodz, Poland) ,  Agata Handley (Assistant Professor, University of Lodz, Poland) ,  Tomasz Fisiak (Assistant Professor, University of Lodz, Poland)
Publisher:   Bloomsbury Publishing USA
Imprint:   Bloomsbury Publishing USA
ISBN:  

9798765109519

Pages:   320
Publication Date:   14 November 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

"Part 1: Music Video as New Transmedial Practice 1. Integrated Pop: Intertextuality, Music Video and Transmedia Production Modes in Popular Music Christofer Jost, Albert-Ludwigs-Universität Freiburg, Germany 2. Music Video Meets Social Media: Intertextuality, New Aesthetics and the Development of New Practices Eduardo Viñuela, University of Oviedo, Spain 3. Nostalgic Simulation: Intertextuality and Gaming in Muse’s ‘Thought Contagion’ Video Agata Handley and Tomasz Dobrogoszcz, University of Lodz, Poland 4. ""Take Me to Your Venus (To the Planet)"" – Media Hybrids and the Migration of Signifiers between Pop and Art in Current Music Video Kathrin Dreckmann, Heinrich-Heine-Universität Düsseldorf, Germany Part 2: Intertextuality as a Tool of Political Engagement 5. Interpreting Multimodal Subjectivity in Music Video: Oceans of Slumber, Cammie Gilbert, and Discourses of Race and Gender in Gothic/Doom Metal Lori Burns, University of Ottawa, Canada 6. Part of Whose World? Intertextuality, Media-Lore and Ethnic Identity in Mermaid-themed Music Videos Dorota Filipczak, University of Lodz, Poland and Philip Hayward, University of Technology, Australia 7. ""Our time has come, your time is up"": The Song Suffragettes’ March for Gender Equality in Country Music Jada Watson, University of Ottawa, Canada 8. Gold Diggers of MTV: Creating New Gender Narratives from the Busby Berkeley ‘Showgirl’ Trope Karen Fournier, University of Michigan, USA 9. Ecofeminist Voices and Body Politics in Bjo¨rk’s, AURORA’s and MØ’s Music Videos Anna-Elena Pääkkölä, University of Turku, Finland Part 3: Repetition with a Difference: Re-Cycling Aesthetic Patterns 10. Goggly Gogol? Johnny Zhivago? The Heaven Seventeen? On Transfictional and Stylistic References to Stanley Kubrick’s Films in Music Videos Konrad Klejsa and Adam Cybulski, University of Lodz, Poland 11. “I don’t wanna fit in, I just wanna…"": Cinematic Intertextuality in Early 2000s Emo Music Videos Michael N. Goddard, Goldsmiths University of London, UK 12. Sophie Muller’s Gothic Intertexts Tomasz Fisiak, University of Lodz, Poland and Malgorzata Grajter, University of Music in Lodz, Poland"

Reviews

Aesthetic Amalgams and Political Pursuits: Intertextuality in Music Videos offers a wonderfully varied series of studies showing us how music videos borrow, reshuffle and reinvent elements from the surrounding culture. While other treatments of intertextuality in music video too often reduce it to simple source-spotting, this volume theorizes the notion in rigorous ways which draw on some of the most advanced work in textual theory. From canonical artists like Beyoncé and Taylor Swift through midwestern emo bands and Norwegian eco-feminists, the articles collected here show artists using music video to reanimate art-historical traditions, key moments of cinematic history and collective rhetorics of political struggle. This book marks a significant advance in the study of music and audiovisual media. * Will Straw is Professor of Urban Media Studies at McGill University, Quebec, Canada * With a strong focus on intertextuality, this fascinating collection explores the rich potential for diverse social, political, and cultural meanings to be developed in the visual, textual, and sonic spaces of the music video. Distinguished by its gathering of international scholars, writing on a range of musical genres and intermedia contexts, the volume offers unique interpretive themes and perspectives that will enlighten audiovisual scholarship. * Lori Burns is Professor of Music at the University of Ottawa, Canada. She is also co-editor of The Bloomsbury Handbook of Popular Music Video Analysis (Bloomsbury, 2019) * Radical Inter-ship: this incredibly rich volume lays out, in many different voices, the cultural potential of a genre traditionally seen as “popular culture”. The in-depth scholarly examination validates the music video as an important artform. Dedicated by her colleagues to the late Dorota Fillipczak, an exceptionally creative and committed scholar who initiated this project before her untimely passing in 2021, this book shines with multiplicity: many authors, many artefacts/cases, many approaches, musical and (inter-)textual styles, are not simply accumulated but made to meet up to produce resourceful, innovative modes of analysis. Due to the importance of that meeting I advocate the preposition “inter-” which, for me signifies encounter, traversing media, times, disciplines, areas of interest as well as the genre’s political potential, to characterize the book. The editors tend to call it “trans-”, as is usual, but for me, the “inter-ship” that demonstrates connectivity in difference, in so many cultural and social domains that it is impossible to sum it up, describes it more adequately. A monumental achievement. * Mieke Bal is based at the Amsterdam School for Cultural Analysis, Netherlands *

Author Information

Tomasz Dobrogoszcz is Professor in the Institute of English Studies at the University of Lodz, Poland. He is the editor of Nobody Expects the Spanish Inquisition: Cultural Contexts In Monty Python (2014) and the author of Family and Relationships in Ian McEwan’s Fiction (2018). Agata Handley is Assistant Professor in the Institute of English Studies at the University of Lodz, Poland. She is the author of Constructing Identity: The Poetry of Tony Harrison (2021) and Editor-in-Chief of the interdisciplinary academic journal Text Matters: A Journal of Literature, Theory and Culture. Tomasz Fisiak is Assistant Professor in the Department of Canadian, Intermedial and Postcolonial Studies, Institute of English Studies at the University of Lodz, Poland. He is the author of She-(d)evils?: The Construction of a Female Tyrant as a Cultural Critique (2020) and the co-editor of The Postworld In-Between Utopia and Dystopia: Intersectional, Feminist, and Non-Binary Approaches in 21st-Century Speculative Literature and Culture (2021, with Katarzyna Ostalska). He is Managing Editor of the interdisciplinary academic journal Text Matters: A Journal of Literature, Theory and Culture.

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