Overview
The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. The tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively-but many have not. Advolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert John Lincoln helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today. Learn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business. All information, scenarios, anecdotes and other illustrations are fictitious for educational and instructional purposes.
Full Product Details
Author: John Lincoln
Publisher: Lioncrest Publishing
Imprint: Lioncrest Publishing
Dimensions:
Width: 14.00cm
, Height: 1.40cm
, Length: 21.60cm
Weight: 0.381kg
ISBN: 9781544535029
ISBN 10: 1544535023
Pages: 194
Publication Date: 13 December 2022
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
He is dedicated and passionate about his work, and his commitment to learning is unparalleled. - Callan Green, Sony He is a master of his trade. He is simply passionate about internet marketing campaigns-he diligently stays ahead of industry trends and best practices. - Maria Whatley, Adobe I love his passion for innovation and desire to empower teams to push the boundaries of excellence. - Nicholas Gatto, Apple John is the master of all things digital marketing. He's serious about his work, and it shows in the quality results he consistently produces. - Ben Koonse, Intuit
Author Information
"John Lincoln is CEO of Ignite Visibility, a top digital marketing agency and a six-time Inc. 5000 company. Lincoln is a frequent speaker, author of Digital Influencer and The Forecaster Method, and creator of SEO: The Movie and Social Media Marketing: The Movie. He is consistently named one of the top digital marketers in the industry and has received the Search Engine Land ""Search Marketer of the Year"" award. Lincoln has taught digital marketing and web analytics at the University of California, San Diego since 2010 and has been named as one of San Diego's most admired CEOs and a top business leader under forty."
