Overview

Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.

Full Product Details

9780810847736

Table of Contents

Reviews

...the volume is firmly focused on outreach in the context of archives...public relations is presented not as an optional add-on to the core functions of acquisition and preservation but as a core function in its own right...The authors write enthusiastically but with a practicality... [Each of the] essays has something useful to say and archivists and other information professionals, struggling to make ends meet in these difficult days, would benefit from listening and learning. Journal Of Documentation Aimed at the archivist who is not a public relations expert, this is a very useful how-to book for people actually working in the archives and for students taking an archives class. The chapters dealing with starting a friends group and managing volunteers would also be useful to those working in public libraries. Public Library Quarterly ...an excellent manual for archivists, for all managers for non-profit programs, and for anyone who wants to improve the image and usefulness of any service organization...The essays are clearly written, their authors expound their assigned topics well, and they are complementary but not repetitious. This book should be in most libraries. It is essential for archivists, record managers, librarians, and other professionals. Collection Management The SAA Committee on Public Information...labored over this book during the course of half a decade. The result is this practical and useful collection of essays...very helpful... The American Archivist ...an excellent presentation of ways to make the public and your own organization aware of your archives' existence and, more importantly, its worth...Finch has collected information invaluable in crafting outreach programs that get and keep public or organizational attention. Rare Books and Manuscripts Librarianship ...this handbook is substantially better than any of the public relations tools designed for librarians. Don't be misled by the title. Buy, read, and-above all-use this great handbook. Wilson Library Bulletin

...the volume is firmly focused on outreach in the context of archives...public relations is presented not as an optional add-on to the core functions of acquisition and preservation but as a core function in its own right...The authors write enthusiastically but with a practicality... [Each of the] essays has something useful to say and archivists and other information professionals, struggling to make ends meet in these difficult days, would benefit from listening and learning. * Journal Of Documentation * Aimed at the archivist who is not a public relations expert, this is a very useful how-to book for people actually working in the archives and for students taking an archives class. The chapters dealing with starting a friends group and managing volunteers would also be useful to those working in public libraries. * Public Library Quarterly * ...an excellent manual for archivists, for all managers for non-profit programs, and for anyone who wants to improve the image and usefulness of any service organization...The essays are clearly written, their authors expound their assigned topics well, and they are complementary but not repetitious. This book should be in most libraries. It is essential for archivists, record managers, librarians, and other professionals. * Collection Management * The SAA Committee on Public Information...labored over this book during the course of half a decade. The result is this practical and useful collection of essays...very helpful... * The American Archivist * ...an excellent presentation of ways to make the public and your own organization aware of your archives' existence and, more importantly, its worth...Finch has collected information invaluable in crafting outreach programs that get and keep public or organizational attention. * Rare Books and Manuscripts Librarianship * ...this handbook is substantially better than any of the public relations tools designed for librarians. Don't be misled by the title. Buy, read, and—above all—use this great handbook. * Wilson Library Bulletin *

...the volume is firmly focused on outreach in the context of archives...public relations is presented not as an optional add-on to the core functions of acquisition and preservation but as a core function in its own right...The authors write enthusiastically but with a practicality... [Each of the] essays has something useful to say and archivists and other information professionals, struggling to make ends meet in these difficult days, would benefit from listening and learning. Journal Of Documentation Aimed at the archivist who is not a public relations expert, this is a very useful how-to book for people actually working in the archives and for students taking an archives class. The chapters dealing with starting a friends group and managing volunteers would also be useful to those working in public libraries. Public Library Quarterly ...an excellent manual for archivists, for all managers for non-profit programs, and for anyone who wants to improve the image and usefulness of any service organization...The essays are clearly written, their authors expound their assigned topics well, and they are complementary but not repetitious. This book should be in most libraries. It is essential for archivists, record managers, librarians, and other professionals. Collection Management The SAA Committee on Public Information...labored over this book during the course of half a decade. The result is this practical and useful collection of essays...very helpful... American Archivist ...an excellent presentation of ways to make the public and your own organization aware of your archives' existence and, more importantly, its worth...Finch has collected information invaluable in crafting outreach programs that get and keep public or organizational attention. Rare Books and Manuscripts Librarianship ...this handbook is substantially better than any of the public relations tools designed for librarians. Don't be misled by the title. Buy, read, and--above all--use this great handbook. Wilson Library Bulletin

Author Information

Elsie Freeman Finch has been a leader in the development of public relations and education programs for archives since she began her career in the mid-1960's. Recently retired as manager of public education programs for the National Archives and Records Service, she also taught in secondary schools, university and adult education programs and worked in advertising and public relations firms.

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