Overview

This book is a great tool for all hoteliers that want to reduce their dependency on OTAs (online travel agencies) and increase their direct revenues. It is full of techniques and ideas to increase direct bookings and reduce commissions to OTA. It also is a step-by-step guide for hoteliers who want measurable results in their marketing efforts and rapid gains in their direct booking revenues. Unfortunately, many hotels have found themselves paying 20% - 25% - even 30% in monthly commissions to 3rd party websites these days. To solve that dilemma, this book combines proven direct response strategies with all-in-one hotel marketing tools so you can 'stop the bleed' in your revenues, regain control of your brand name - and put yourself back in charge of your hotel's future.

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