Advertising, Society, and Consumer Culture
Author:   Roxanne Hovland ,  Joyce M. Wolburg
Publisher:   Taylor & Francis Ltd
ISBN:  

9780765615473


Pages:   224
Publication Date:   01 March 2010
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advertising, Society, and Consumer Culture


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Author:   Roxanne Hovland ,  Joyce M. Wolburg
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.294kg
ISBN:  

9780765615473


ISBN 10:   0765615479
Pages:   224
Publication Date:   01 March 2010
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Advertising as an Institution of Consumer Culture; Chapter 2 Evolution of American Society; Chapter 3 Perspectives for Understanding Advertising; Chapter 4 The Behind-the-Scenes Power of Advertising; Chapter 5 Crossing International Borders; Chapter 6 Consumer Protection and Competition; Chapter 7 Doing the Right Thing When We Don’t Know What “Right” Is; Chapter 8 Concluding Comments on Advertising and Consumer Culture;

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Roxanne Hovland, Joyce M. Wolburg

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