Awards

• Winner of Choice Magazine Outstanding Reference/Academic Book Award 2015.
• Winner of Choice Outstanding Academic Title 2015
• Winner of Choice Outstanding Academic Title 2015 (United States)

Overview

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9781474254465

Table of Contents

Reviews

Fascinating as a study of changing attitudes and technologies over the second half of the 20th century ... The attempts of menswear advertisers to anticipate, respond to, and initiate changes from a postwar setting of mainly static images and relatively static mores to the unimaginably transformed, contemporary technologies and standards is chronicled in a straightforward and entertaining way ... The book deserves a broad audience. * CHOICE * Rooted in archival research and through rich illustrations and extensive appendices, Jobling has given us yet another piece of quality scholarship. This text will appeal to researchers interested in the representation of clothing and fashion, masculinities and 'Britishness', and to scholars of dress and fashion history, media culture, modern British history and transatlantic culture more generally. * Costume * Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. * Costume Society of America * This book provides a well-structured analysis of advertising menswear in Britain, gauging the dynamics of war, class, race, gender, age and textile science that transformed the communication medium. A compilation of striking imagery, visual analysis, compelling discourse and chronology establishes this scholarship as a decisive resource informing the methodology of past and contemporary global menswear brands. Paul Jobling's Advertising Menswear is that rare study that is able to combine distinctive close reading of individual cultural texts with expansive and thickly documented historical reconstruction. Truly remarkable in its reach and sensitivity, this book should stand as a model for measured inquiry at the intersection of masculinity and material culture.

Fascinating as a study of changing attitudes and technologies over the second half of the 20th century ... The attempts of menswear advertisers to anticipate, respond to, and initiate changes from a postwar setting of mainly static images and relatively static mores to the unimaginably transformed, contemporary technologies and standards is chronicled in a straightforward and entertaining way ... The book deserves a broad audience. CHOICE Rooted in archival research and through rich illustrations and extensive appendices, Jobling has given us yet another piece of quality scholarship. This text will appeal to researchers interested in the representation of clothing and fashion, masculinities and 'Britishness', and to scholars of dress and fashion history, media culture, modern British history and transatlantic culture more generally. -- Mario J. Roman, London College of Fashion Costume Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. Costume Society of America This book provides a well-structured analysis of advertising menswear in Britain, gauging the dynamics of war, class, race, gender, age and textile science that transformed the communication medium. A compilation of striking imagery, visual analysis, compelling discourse and chronology establishes this scholarship as a decisive resource informing the methodology of past and contemporary global menswear brands. -- Alphonso McClendon, Drexel University, USA Paul Jobling's Advertising Menswear is that rare study that is able to combine distinctive close reading of individual cultural texts with expansive and thickly documented historical reconstruction. Truly remarkable in its reach and sensitivity, this book should stand as a model for measured inquiry at the intersection of masculinity and material culture. -- James Hall, Rochester Institute of Technology, USA

This book provides a well-structured analysis of advertising menswear in Britain, gauging the dynamics of war, class, race, gender, age and textile science that transformed the communication medium. A compilation of striking imagery, visual analysis, compelling discourse and chronology establishes this scholarship as a decisive resource informing the methodology of past and contemporary global menswear brands. -- Alphonso McClendon, Drexel University, USA Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. Costume Society of America Paul Jobling's Advertising Menswear is that rare study that is able to combine distinctive close reading of individual cultural texts with expansive and thickly documented historical reconstruction. Truly remarkable in its reach and sensitivity, this book should stand as a model for measured inquiry at the intersection of masculinity and material culture. -- James Hall, New College, University of Alabama, USA

Fascinating as a study of changing attitudes and technologies over the second half of the 20th century ... The attempts of menswear advertisers to anticipate, respond to, and initiate changes from a postwar setting of mainly static images and relatively static mores to the unimaginably transformed, contemporary technologies and standards is chronicled in a straightforward and entertaining way ... The book deserves a broad audience. * CHOICE * Rooted in archival research and through rich illustrations and extensive appendices, Jobling has given us yet another piece of quality scholarship. This text will appeal to researchers interested in the representation of clothing and fashion, masculinities and `Britishness', and to scholars of dress and fashion history, media culture, modern British history and transatlantic culture more generally. -- Mario J. Roman, London College of Fashion * Costume * Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. * Costume Society of America * This book provides a well-structured analysis of advertising menswear in Britain, gauging the dynamics of war, class, race, gender, age and textile science that transformed the communication medium. A compilation of striking imagery, visual analysis, compelling discourse and chronology establishes this scholarship as a decisive resource informing the methodology of past and contemporary global menswear brands. -- Alphonso McClendon, Drexel University, USA Paul Jobling's Advertising Menswear is that rare study that is able to combine distinctive close reading of individual cultural texts with expansive and thickly documented historical reconstruction. Truly remarkable in its reach and sensitivity, this book should stand as a model for measured inquiry at the intersection of masculinity and material culture. -- James Hall, Rochester Institute of Technology, USA

Author Information

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005).

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