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OverviewThis is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosyste Full Product DetailsAuthor: Rebecca Tushnet , Eric GoldmanPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 4.10cm , Length: 22.90cm Weight: 1.052kg ISBN: 9781728843971ISBN 10: 1728843979 Pages: 730 Publication Date: 06 December 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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