Advertising & Marketing Law: Cases & Materials, 4th Edition, Volume 1 (Chapters 1-8)
Author:   Rebecca Tushnet ,  Eric Goldman
Publisher:   Independently Published
ISBN:  

9781728843971


Pages:   730
Publication Date:   06 December 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
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Advertising & Marketing Law: Cases & Materials, 4th Edition, Volume 1 (Chapters 1-8)


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Overview

This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosyste

Full Product Details

Author:   Rebecca Tushnet ,  Eric Goldman
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 4.10cm , Length: 22.90cm
Weight:   1.052kg
ISBN:  

9781728843971


ISBN 10:   1728843979
Pages:   730
Publication Date:   06 December 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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