Overview
Advertising has become a popular subject of study, approached from a wide range of disciplines, such as anthropology, sociology, linguistics, literary criticism, and media studies. Advertising Language explores the language of written advertising in Britain and Japan within the framework of pragmatics, and reveals how communication occurs between advertiser and audience. Applying the central notions of Relevance Theory to specific adverts, Keiko Tanaka reveals how language is used to persuade, convince and manipulate others. Particular emphasis is placed on the use of puns and metaphors, and a unique chapter on images of women in Japanese advertising reveals penetrating cultural insights. Now available in paperback, Advertising Language provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Full Product Details
Author: Keiko Tanaka
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: New edition
Dimensions:
Width: 13.80cm
, Height: 1.00cm
, Length: 21.60cm
Weight: 0.249kg
ISBN: 9780415198356
ISBN 10: 0415198356
Pages: 168
Publication Date: 21 January 1999
Audience:
College/higher education
,
Tertiary & Higher Education
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics 'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics 'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
Author Information
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
