Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Author:   Florian Kohlbacher ,  Michael Prieler
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2016
ISBN:  

9781349592913


Pages:   155
Publication Date:   11 February 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan


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Author:   Florian Kohlbacher ,  Michael Prieler
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2016
Weight:   0.236kg
ISBN:  

9781349592913


ISBN 10:   1349592919
Pages:   155
Publication Date:   11 February 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents List of Tables and Figures Acknowledgements Foreword by Dave McCaughan Preface  1. Advertising in the Aging Society: Setting the Stage  2. Characteristics of Japanese Television Advertising  3. The Representation of Older People in Japanese Television Advertisements  4. Advertising Practitioners' Views on the Use of Older Models  5. Consumer Response to the Portrayal of Older People in Television Advertising  6. Conclusion and Outlook Afterword by Chuck Nyren Appendix 1: Method of Content Analysis Appendix 2: Method of Advertising Agency Survey Appendix 3: Method of Consumer Survey References

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Author Information

Michael Prieler is Associate Professor in the School of Communication at Hallym University, South Korea. Before this, he worked and studied for several years in Japan. His research focuses on media representations of gender, race/ethnicity, and older people, and has been published in numerous books and international journals. Florian Kohlbacher is an Associate Professor of Marketing and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) in Suzhou, PR China and the Director of the XJTLU Research Institute on Ageing and Society (RIAS). He is also an adjunct fellow at the Institute of Contemporary Asian Studies (ICAS) at Temple University Japan Campus. Previously, Florian was a Senior Research Fellow and Head of the Business and Economics Section at the German Institute for Japanese Studies (DIJ) Tokyo, Japan, where he lived for 11 years.

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