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Author:   Magdalena Zawisza-Riley (Department of Psychology, Anglia Ruskin University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.372kg
ISBN:  

9781138501379

ISBN 10:   1138501379
Pages:   212
Publication Date:   04 July 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

About the author Acknowledgements Preface Part I: Key Concepts: Advertising, Gender and Society Chapter 1: Advertising, Culture and Society Chapter 2: The Concepts of Gender, Sex and Culture Chapter 3: Portrayal of Gender in Advertising Chapter 4: The Effects of Gendered Advertisements on Audiences Part II: Gender, Sex and Advertising Effectiveness Chapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered Ads Chapter 7: Sex, Gender and Processing Gendered Advertising Content Part III: Recommendations for the Audience, Marketers and Policy Makers Chapter 8: How Can Audiences Protect Themselves? Chapter 9: How Could Marketers Help Themselves and Others? Chapter 10: What (More) Could Policy Makers Do? References Index

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Author Information

Dr Magdalena Zawisza-Riley is an academic and consultant, with the position of Reader at Anglia Ruskin University, UK. She publishes in leading journals in gender, social and consumer psychology, is a holder of prestigious grants, and a co-editor of the Routledge International Handbook of Consumer Psychology. Her work has attracted media attention and informed Advertising Standards Authority reports.

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