Full Product Details
Author: Alex W. White
Publisher: Allworth Press,U.S.
Imprint: Allworth Press,U.S.
Dimensions:
Width: 22.20cm
, Height: 1.80cm
, Length: 29.20cm
Weight: 1.032kg
ISBN: 9781581154658
ISBN 10: 1581154658
Pages: 224
Publication Date: 16 November 2006
Audience:
General/trade
,
Professional and scholarly
,
General
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. --Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. --AdPulp
We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. -Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. -AdPulp We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. -Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. -AdPulp
We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. -Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. -AdPulp
Author Information
Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
