Overview

Full Product Details

9781621534815

Table of Contents

Reviews

We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. -Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. -AdPulp We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world. -Reuben S. Hendell, CEO, MRM Worldwide, New York If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. -AdPulp

If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource. --AdPulp

Author Information

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available