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Full Product Details

Author:   Chris Wharton
Publisher:   Intellect
Imprint:   Intellect Books
Dimensions:   Width: 17.80cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.404kg
ISBN:  

9781841506142

ISBN 10:   1841506141
Pages:   229
Publication Date:   15 March 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction – advertising and culture – Chris Wharton Chapter 1: Advertising – a way of life – Tony Purvis Chapter 2: Advertising research – John Fenwick and Chris Wharton Chapter 3: Spreads like butter – culture and advertising – Chris Wharton Chapter 4: Handbags and gladrags – the rise and rise of accessories in fashion and advertising – Hilary Fawcett Chapter 5: Music and advertising – a happy marriage? – Judith Stevenson Chapter 6: The cultural economy of death – advertising and popular music – Paula Hearsum Chapter 7: Art and advertising – circa 1880 to the present – Malcolm Gee Chapter 8: On-line digi-ads – David Reid Chapter 9: Selling politics – the political economy of political advertising – Andrew Mullen Chapter 10: Media and advertising – the interests of citizens and consumers – Monika Metykova

Reviews

'This book is a very welcome addition to what will hopefully be a renewed wave of critical creative advertising and culture publishing'  -- Media International Australia, Phil Bagust 'The volume should be commended for starting a broader critical discussion for a wide audience about advertising in and as culture ... This volume would be a useful addition, in whole or in part, to advanced undergraduate and graduate courses in advertising, cultural studies, art history, and mass media and communication.'  -- H-Net, Edward Timke

'The volume should be commended for starting a broader critical discussion for a wide audience about advertising in and as culture ... This volume would be a useful addition, in whole or in part, to advanced undergraduate and graduate courses in advertising, cultural studies, art history, and mass media and communication.' -- H-Net, Edward Timke 'This book is a very welcome addition to what will hopefully be a renewed wave of critical creative advertising and culture publishing' -- Media International Australia, Phil Bagust

Chris Wharton's edited collection Advertising as Culture uncovers the important place advertising has come to take in modern society. In particular, the volume looks at how advertising shapes our modern culture, which is deeply and often unquestionably ensconced in the logic of global, market-driven economics. --H-Net

Author Information

Christopher Wharton is programme leader in advertising and media in the department of media at Northumbria University.

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