Advertising and Cultural Politics in Global Times

Author:   Pamela Odih
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367602727


Pages:   300
Publication Date:   30 June 2020
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advertising and Cultural Politics in Global Times


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Full Product Details

Author:   Pamela Odih
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367602727


ISBN 10:   0367602725
Pages:   300
Publication Date:   30 June 2020
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Preface; Introduction: liberal vistas and the political economy of the sign; Part I Governmentalization of Visual Culture: Governing neoliberal vistas and the cultural politics of economic life; Governmentality and the political economy of the sign. Part II Postmodern-Political Caesura: Inversions in the political economy of global signs; Aesthetic disruptions in the cultural politics of representation; Semiology of time in postmodern cultural politics. Part III Geo-Political Caesura: Political economy of citizen branding; Aesthetics as the transgressive politics of the self. Part IV Techno-Political Caesura: Technoscapes and the geo-politics of global advertising; Conclusion: towards a transgressive techno-political caesura; References; Index.

Reviews

'The book engages with a broad range of complex ideas and does so in an accessible manner. It will be of interest to all students of the technologies of the sign that saturate the contemporary world.' Theo Vurdubakis, Lancaster University, UK


Author Information

Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK

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Latest Reading Guide

NOV RG 20252

 

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