Advertising: A Global Perspective: A Complete Textbook for Students of Business

Author:   K Sundar Ph D ,  P Ashok Kumar Ph D
Publisher:   Independently Published
ISBN:  

9798287223083


Pages:   224
Publication Date:   09 June 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Advertising: A Global Perspective: A Complete Textbook for Students of Business


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Overview

Step into the dynamic world of advertising with Advertising: A Global Perspective - a complete and student-friendly textbook tailored for business and marketing learners across the globe. Whether you're a student of B.Com, BBA, MBA, or a curious marketing enthusiast, this book offers an insightful foundation into the core concepts, strategies, and evolving practices in the advertising industry. From understanding the nature and scope of advertising to exploring various advertising media, agency functions, research techniques, and budgeting methods, this book presents a well-structured and comprehensive approach to mastering advertising. It covers essential topics such as indoor and outdoor media, direct and display advertising, creative layouts, and the strategic goals behind every advertisement. Written in clear and accessible language, the book balances theoretical depth with real-world relevance. It is an ideal companion for academic study, professional development, and exam preparation.

Full Product Details

Author:   K Sundar Ph D ,  P Ashok Kumar Ph D
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.304kg
ISBN:  

9798287223083


Pages:   224
Publication Date:   09 June 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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