Overview

There are no shortcuts to advertising wisdom, but there is a fast lane. Ron Huey spent 30+ years in the creative trenches at some of the nation's top creative shops before launching his own award-winning agency. These 12 steps are more than theory; they're lived experience from someone who's been in the room, on the hook, and shows up believing great creative ideas matter. Advertisers Anonymous explores twelve character traits that separate creatives who thrive from those who flame out: Perseverance. Diligence. Ambition. Trust. Humility. Perspective. Honesty. Initiative. Discipline. Ingenuity. Gratitude. Acceptance. Ron delivers over 100 bite-sized insights into creating work that stands out, wrangling clients, charting your career path and knowing when and how to fight for an idea. What worked, what didn't and why - short lessons for thick skin and long careers. ""Advertising has a way of testing your faith. Ron Huey's Advertisers Anonymous reminds us why we fell in love with the work in the first place and how to survive it with our integrity, humor, and curiosity intact."" -Diane Cook-Tench, Founder, VCU Brandcenter, Hall of Fame Educator. Whether you've been in the business for 10 days or 10 years, this is a career accelerator if there ever was one.

Full Product Details

9781971718071

Table of Contents

Reviews

""If you've ever cared about doing work that feels honest, if you've ever fought for an idea you believed in, if you've ever walked out of a meeting wondering whether any of it still matters, this book will feel like a long conversation with someone who understands exactly where you are and refuses to let you settle for less than you're capable of."" -Ernie Schenck Creative Director, columnist for Communication Arts and author of the Strange Alchemy newsletter and The Houdini Solution ""Advertising has a way of testing your faith. Ron Huey's Advertisers Anonymous reminds us why we fell in love with the work in the first place and how to survive it with our integrity, humor, and curiosity intact."" -Diane Cook-Tench Founder, VCU Brandcenter, Hall of Fame Educator ""Before you can thrive in advertising, you have to survive. Ron's book will help you do both. If you can't learn ten valuable lessons in ten minutes, it's only because you're reading too slowly."" -Kerry Feuerman former Global Creative Director, founder of Last Hurdle and author of The Seven Deadly Sins of Presenting Creative Work ""At a time when mentors are few and far between, this book is a breath of honest, valuable fresh air written with the aplomb of a writer I've respected for decades."" -Dan Balser Director of The Academy at GS&P, and host of Don't Get Me Started

Author Information

Ron Huey is an award-winning advertising creative director and author of Advertisers Anonymous: 12 Steps to Creative Salvation. His campaigns for Lexus, Mercedes-Benz, and other iconic brands have earned recognition from The One Show, Communication Arts, and Cannes. He co-founded the acclaimed agency Huey/Paprocki, which Creativity magazine named one of their ""Top 20 Agencies to Watch."" A University of Georgia graduate, Ron has served on the boards of The Creative Circus and the Atlanta Ad Club, and regularly contributes to industry publications. He lives in Atlanta.

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