Overview

Learn what Advergames are, how to use them, and how to create your own! Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and theyire on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, youill want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email. The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there youill learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, youill learn about the business realities of Advergames through case studies with leading companies, including Blackdot, YaYa Media, Inc., and AGENCY.COM. This is the one resource you'll need to get started with Advergames, whether youire a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.

Full Product Details

Author:   Rod Afshar ,  Cliff Jones ,  Duke Banerjee
Publisher:   Cengage Learning, Inc
Imprint:   Charles River Media
Dimensions:   Width: 18.80cm , Height: 3.30cm , Length: 23.10cm
Weight:   0.953kg
ISBN:  

9781584503163

ISBN 10:   1584503165
Pages:   448
Publication Date:   20 February 2004
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction to the World of Advergaming PART I The Tools 21 2 Tools of the Trade: Macromedia Flash MX 2004 and Director 3 Macromedia Director MX 4 Macromedia Flash MX 2004 65 PART II The Concepts 91 5 The Concept: Conceptualizing an Advergame from the Ground Up 6 The Creation: Building an Advergame 7 The Launch: Getting the Word Out on Your Game 8 The Results: Tracking Site Activity and Measuring Success PART III The Creations 129 9 epic Cosmetics 10 epic Realtors' Strongest Link 11 Mutt Chow Match-Up 12 The Spray-a-Bug Game 13 Cellular Shuffle 14 Tasty Tic-Tac-Toe 15 epic Holiday Shoppe 16 High Voltage Pinball 17 Blasteroids PART IV The Real World 349 18 Advergaming Developer's Guide 19 Interview and Case Study - Blockdot 20 Interview and Case Study - YaYa Media Inc. 21 Interview and Case Study with - AGENCY.COM 22 A Guide to Advergame Development Companies

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