Overview

While written for franchisees as the reader, the book appeals to both franchisors (Zors) who want their franchisees to be more successful and grow with the brand and the Franchisees (Zees) who want to reap the financial benefits and professional satisfaction they were hoping for when they signed on. Helps lose the fear of the franchise not working and causes owners to fall back in love with their business Reinvigorates the desire to be successful and reassures owners they are leading strategically Reveals not only what to do, but how to do it Ensures franchisees stay engaged and motivated about their business and their brand Includes advice from 20 industry leading brand franchisees such as Edible Arrangements, Anytime Fitness, Firehouse Subs, and Great Clips Provides a comprehensive and doable framework for growing the franchise business both in the short and long term-regardless of market segment Focuses on the most important aspects of successful small business strategies that strengthen, protect, and grow franchised businesses year after year Breaks down the business into a manageable framework with corresponding exercises to facilitate immediate adoption and inclusion Levels the playing field for all owners regardless of business background, level of experience, or education Shows readers how to build Layers of Loyalty within their business that leads to keeping (and attracting) quality employees and loyal clients that will strength their business

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9781683508830

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Author Information

Christy Wilson Delk left corporate sales and marketing when she sold her home for the equity and cashed in her retirement savings for the down payment to build her dream business. Over the next 15 years, she grew her franchise into one of the most successful in her system and industry market segment before selling for $6,000,000. Now as a Business Professor at Rollins College in Winter Park, Florida and industry contributing writer and speaker, she encourages and teaches students and business owners to achieve extraordinary success through entrepreneurship.

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