Adventures in Childhood: Volume 60: Intellectual Property, Imagination and the Business of Play

Author:   Jose Bellido (University of Kent, Canterbury) ,  Kathy Bowrey (University of New South Wales, Sydney)
Publisher:   Cambridge University Press
ISBN:  

9781108725347


Pages:   330
Publication Date:   20 February 2025
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Adventures in Childhood: Volume 60: Intellectual Property, Imagination and the Business of Play


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Overview

Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.

Full Product Details

Author:   Jose Bellido (University of Kent, Canterbury) ,  Kathy Bowrey (University of New South Wales, Sydney)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Weight:   0.482kg
ISBN:  

9781108725347


ISBN 10:   1108725341
Pages:   330
Publication Date:   20 February 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Commercialisation and the Innocent Child; 2. Books, Toy Books and the Artfulness of Consumption; 3. Instructions for a Successful Boy; 4. Animated Properties; 5. Licensing Gone Wrong; 6. The Rise of Merchandising Agencies; 7. Troubles at the British Broadcasting Corporation; 8. Conclusion: Unsuitable for Children.

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Author Information

Jose Bellido teaches law at the University of Kent (UK). He is particularly interested in the history of intellectual property law and has additional research interests in legal theory, evidence and legal history. His most recent book project as editor and contributor is Landmark Cases in Intellectual Property Law (Hart Publishing, 2017). Kathy Bowrey is a legal and cultural historian interested in how cultural commodification operates on a global scale. Her most recent works include Copyright, Creativity, Big Media and Cultural Value: Incorporating the Author, (Routledge, 2021). She is a Co-Director of the International Society for the History and Theory of Intellectual Property.

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