Overview

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Full Product Details

Author:   Sumin Zhao ,  Emilia Djonov ,  Anders Björkvall ,  Morten Boeriis
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.444kg
ISBN:  

9780367366391

ISBN 10:   0367366398
Pages:   220
Publication Date:   12 July 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"1. Social Semiotics: A theorist and a theory in retrospect and prospect Emilia Djonov and Sumin Zhao 2. Changing academic common sense: a personal recollection of collaborative work Gunther Kress 3. ""Strangers in Europe"": A discourse-historical approach to the legitimation of immigration control 2015/16 Ruth Wodak 4. The limits of Semiotics – epistemology and the concept of ‘race’ Philip Bell 5. Can a sign reveal its meaning? On the question of interpretation and epistemic contexts Staffan Selander 6. Towards a multimodal social semiotic agenda for touch Carey Jewitt 7. Reading that which should not be signified: community currency in the UK Annabelle Mooney 8. A sound semiotic investigation of how subjective experiences are signified in Ex-Machina (2014) Gilbert Gabriel 9. Unravelling the Myth of Multiple Endings and the narrative labyrinth in Mr. Nobody (2010) Chiao-I Tseng 10. New codifications, new practices: the multimodal communication of CrossFit Per Ledin and David Machin 11. The ‘Semiotics of Value’ in upcycling Arlene Archer and Anders Björkvall 12. Multimodal Recontextualizations of Images in Violent Extremist Discourse Kay L. O’Halloran, Sabine Tan, Peter Wignell, and Rebecca Lange 13. Revisiting the family silver: A visual essay on the grammar of visual design Morten Boeriis"

Reviews

Author Information

"Sumin Zhao is a Carlsberg Distinguished Postdoctoral Fellow at University of Southern Denmark and the book review editor for Discourse and Communication. Her most recent publications apply a social semiotic approach to analyzing selfies and mobile applications. Her edited volume (with Djonov) Critical Multimodal Studies of Popular Discourse is now in paperback. Emilia Djonov is a Lecturer in early childhood at Macquarie University, Australia. Her research in　multimodality, social semiotics,　critical discourse analysis,　and multiliteracies has been published in journals such as　Visual Communication,　Social Semiotics, and　Text & Talk. She　has co-edited the volume Critical Multimodal Studies of Popular Discourse　(Routledge, 2014, with Zhao). Anders　Björkvall is Professor of Swedish at Örebro University, Sweden. His main　research interests include multimodality and ethnographies of artefacts and　texts. Recent publications: ""Multimodal discourse analysis"" in　Analyzing　Text and Discourse　(2017) and ""Places and spaces for multimodal　writing in ’one-to-one’ computing"" in　Multimodality in Writing　(2015). Morten Boeriis is an Associate Professor at University of Southern Denmark. His most recent publications are on multimodal visual theory and film analysis. His interview book (co-written with Andersen, Maagerø and Tønnessen) Social Semiotics: Key Figures, New Direction is out on Routledge."

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