Advances in Nonprofit Marketing
Author:   Richard J. Semenik ,  Gary J. Bamossy (Economics Faculty, Vrije University, USA)
Publisher:   Elsevier Science & Technology
Volume:   Vol 4
ISBN:  

9781559383639


Pages:   310
Publication Date:   February 1994
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Advances in Nonprofit Marketing


Overview

This fourth volume in the series covers such topics as using strategic groups to understand your industry and competition, vertical relationships among health care organizations, and the electronic group discussion - a new tool in higher education marketing.

Full Product Details

Author:   Richard J. Semenik ,  Gary J. Bamossy (Economics Faculty, Vrije University, USA)
Publisher:   Elsevier Science & Technology
Imprint:   JAI Press Inc.
Volume:   Vol 4
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 23.00cm
Weight:   0.423kg
ISBN:  

9781559383639


ISBN 10:   1559383631
Pages:   310
Publication Date:   February 1994
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Using strategic groups to understand your industry and competition - a study of hospitals, Deepika Nath; vertical relationships among health care organizations - strategic options, Debra L. Scammon and Dan A. Fuller; sustaining helping behaviour - a field test of empathetic, labelling and dependency appeals, Chris T. Allen et al; from community workshop to professional theatre - audience development and the consumption of art, Annamma Joy and Clarence Bayne; the electronic group discussion - a new tool in higher education marketing, Jeromee D. Williams et al.

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Latest Reading Guide

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