Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
Author:   Raj Sethuraman ,  Juan Carlos Gázquez-Abad ,  José Luis Ruiz-Real
Publisher:   Springer International Publishing AG
ISBN:  

9783031971327


Pages:   121
Publication Date:   22 August 2025
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025


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Author:   Raj Sethuraman ,  Juan Carlos Gázquez-Abad ,  José Luis Ruiz-Real
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
ISBN:  

9783031971327


ISBN 10:   3031971329
Pages:   121
Publication Date:   22 August 2025
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain. José Luis Ruiz-Real is Professor of Marketing at the University of Almería, Spain.  Raj Sethuraman is Harold Simmons Distinguished Professor and Executive Director of the Center for Marketing Management Studies at the Edwin L. Cox School of Business at Southern Methodist University, Dallas, Texas, USA.

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