Overview

Since the process of liberalization and opening of markets in the 1990s, the emerging markets have created a thriving culture of entrepreneurship, creativity and global collaboration. Along with these opportunities, however, there are challenges in doing business with emerging markets.  This book underlines the challenges that come with managing business relationships in diverse emerging countries such as India. It also provides useful implications and conclusions for successful and profitable business ventures in emerging economies.

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9783030603533

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Aswini Kumar Mishra is an Associate Professor and Head of the Department of Economics at BITS, Pilani-K K Birla Goa Campus, Goa, India.  His current areas of research include economic inequality and economic mobility, industrial organization, behavioral economics, price discovery and financial economics. His work has been published in several leading national and international journals. Ajay Vinzé presently serves as Dean of the Robert J. Trulaske, Sr. College of Business, University of Missouri. Dr. Ajay Vinze’s research has focused on data analytics; emergency preparedness and response; economic value of ICT investments; and, collaborative computing.  His publications have appeared in most leading scholarly (Information System) journals. Dr. Vinzé is a Fulbright Senior Specialist and has served on the faculty of the W. P. Carey School of Business, ASU and the May School of Business, Texas A&M University.  Rajorshi Sen Gupta is an Assistant Professor in the Department of Economics BITS, Pilani-K K Birla Goa Campus, Goa, India. His current areas of research include innovation and intellectual property management, economic problems of underdeveloped nations, and econometrics. Rammohan Menon currently serves as a guest faculty in the Department of Economics at BITS, Pilani-K K Birla Goa Campus, Goa, India. He is a Fellow of The Institute of Cost Accountants of India and a Certified Management Accountant of USA. He has a long experience in the corporate world, expertise in multifarious areas of finance and Accounting.

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