Advances in Business and Management Forecasting
Author:   Kenneth D Lawrence ,  Ronald K Klimberg
Publisher:   Emerald Group Publishing
ISBN:  

9781322326559


Pages:   188
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Advances in Business and Management Forecasting


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Overview

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

Full Product Details

Author:   Kenneth D Lawrence ,  Ronald K Klimberg
Publisher:   Emerald Group Publishing
Imprint:   Emerald Group Publishing
ISBN:  

9781322326559


ISBN 10:   132232655
Pages:   188
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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