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9783110995596

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Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing. Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior, retailing, advertising and tourism including both quantitative and qualitative work. Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.

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