Overview

In today's rapidly evolving world, digital communication has become both a boon and a challenge. The proliferation of social media and innovative technologies has transformed the way we interact, communicate, and access information. However, navigating this complex landscape poses significant difficulties for scholars, researchers, and students in various disciplines. The integration of social media into fields like communication science, public relations, advertising, and more has created a demand for comprehensive and authoritative resources that can shed light on the current state and future expectations of digital communication. Additionally, the ever-changing nature of social media platforms and digital technologies necessitates up-to-date and relevant research to understand their impact on society and communication practices. Advancements in Socialized and Digital Media Communications emerges as the definitive solution to address the challenges posed by the digital communication revolution. Edited by Ebru Gülbug Erol and Michael Kuyucu, this book offers a comprehensive collection of empirical and theoretical insights. It delves into various aspects of digital communication, providing authoritative overviews, research findings, comparative studies, and analyses of specific cases across disciplines. By focusing on social media's influence on fields like public relations, journalism, cinema, radio-television, marketing, and more, this book equips researchers, academicians, and students with the knowledge they need to thrive in this ever-changing landscape. With its thought-provoking chapters exploring topics ranging from social networks, video-sharing platforms, digital radio, and digital cinema to digital public relations, reputation management, advertising, and more, this book caters to a diverse audience. From seasoned scholars seeking to deepen their research to undergraduate and postgraduate students looking to grasp the intricacies of digital communication, this book is a valuable resource. Moreover, it appeals to professionals and the public interested in understanding how digital media has permeated every aspect of contemporary life. By offering a comprehensive and up-to-date exploration of digital communication and social media, this book empowers readers to navigate the complexities of this rapidly evolving field.

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Michael (Mihalis) Kuyucu, a Turkish academic and media professional of Greek descent, received his bachelor's degree in the English Department of Istanbul University, his master's degree in Marketing at Yeditepe University – MBA and his PhD in Media Economics and Management from Marmara University Communication Departments. Kuyucu, who received the title of associate professor in the field of communication applications, has been working as a manager and radio & TV programmer in the media industry since 1994. Michael Kuyucu, who has been a faculty member of Istanbul Aydın University for fifteen years since its establishment, has worked as a manager and radio programmer in radios such as Alem Fm – Radyo D – Süper Fm – Metro Fm – Radyo Klas – Radyo Mega – Number One Türk – TRT Radyoları – Best Fm – RS FM and CRI TÜRK. Kuyucu started his television career at Eko TV in 1997 and worked as a television programmer in channels such as TRT Müzik – Number One TV – Flying Bird TV – EkoTürk (economy).

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