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9783032034793

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Shahriar Akter is a Professor of Analytics & Innovation and the Associate Dean of Research at the Faculty of Business & Law at UOW, Australia. He is one of the leading researchers in the field, internationally, having also published over one hundred significant papers in scientific journals. Md Afnan Hossain is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia. Afnan's contributions to academia are reflected in his publications in renowned journals such as Journal of Business Research, Journal of Product Innovation Management, and Industrial Marketing Management, among others.  Hélène Yildiz is a University Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France. The results of her research have been published in several major national and international journals. Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He has published widely with over 450 refereed journal articles, 60 books and 80 chapters, and he has presented papers at over 100 conferences around the globe. Alkis Thrassou is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of Gnosis Mediterranean Institute for Management Science. He has published over 300 scientific works in numerous internationally esteemed journals and books, and holds significant editorial and scholarly positions.

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