Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Author:   Glen L. Urban ,  Steve Star
Publisher:   Pearson Education (US)
Edition:   US ed
ISBN:  

9780138519407


Pages:   800
Publication Date:   01 December 1990
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $330.00 Quantity:  
Add to Cart

Share |

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions


Overview

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

Full Product Details

Author:   Glen L. Urban ,  Steve Star
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   US ed
Dimensions:   Width: 20.90cm , Height: 2.70cm , Length: 26.00cm
Weight:   1.282kg
ISBN:  

9780138519407


ISBN 10:   0138519404
Pages:   800
Publication Date:   01 December 1990
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now