Overview

This is a rigorous, idea-dense guide to building AI systems that are not merely accurate, but intentionally shaped for specific users, tenants, and domains. Instead of treating customization as a cosmetic layer on top of a general model, it reframes customization as a deep engineering and scientific discipline: negotiating objective functions, drawing data boundaries, controlling semantic drift, designing retrieval as governance, and turning evaluation into falsifiable stress tests. Across 24 tightly focused chapters, you will learn how to make advanced AI behave predictably under real constraints: conflicting policies, multi-tenant privacy, adversarial inputs, shifting regulations, and evolving organizational incentives. The emphasis is on non-obvious tradeoffs that experienced practitioners recognize as the difference between a demo and a deployable system: how routing errors silently dominate overall risk, why prompt and context management is an attention economics problem, when parameter-efficient fine-tuning outperforms full retraining, and how continual learning can be engineered without institutional amnesia. Every chapter includes full Python code demos that translate the conceptual frameworks into reproducible experiments, evaluation harnesses, and deployment-ready patterns. You will build tenant-aware testing suites, implement calibrated uncertainty and abstention, harden tool-using agents against prompt injection, construct provenance and versioning mechanisms for behavior, and design hybrid neural plus rule systems that enforce correctness when correctness is non-negotiable. The result is a modern, sophisticated approach to AI fundamentals that treats customization as the core problem, not a final step. If you want principled methods for controlling behavior at scale, aligning systems to domain-specific obligations, and defending reliability in the presence of drift, incentives, and attack surfaces, this book provides the mental models and executable workflows to do it.

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