Overview

Full Product Details

9781538137819

Table of Contents

Reviews

Berger has produced a fantastic fifth edition of his Ads, Fads and Consumer Culture. The new edition includes excellent, current examples that will be welcomed by students and professors alike.--Dirk vom Lehn, King's College London Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book.--Kathy Petitte Jamison, University of Illinois, Springfield I especially like how Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too!--Mark Stuhlfaut, University of Kentucky, Assistant Professor of Integrated Strategic Communications

Author Information

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available