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9781538137802

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Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! Easy for students to read. Fun, interesting, and accessible. I love this book.

Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! --Mark Stuhlfaut, University of Kentucky, Assistant Professor of Integrated Strategic Communications Easy for students to read. Fun, interesting, and accessible. I love this book. --Kathy Petitte Jamison, University of Illinois, Springfield

Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too!--Mark Stuhlfaut, University of Kentucky, Assistant Professor of Integrated Strategic Communications Easy for students to read. Fun, interesting, and accessible. I love this book.--Kathy Petitte Jamison, University of Illinois, Springfield

Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! --Mark Stuhlfaut, University of Kentucky, Assistant Professor of Integrated Strategic Communications Easy for students to read. Fun, interesting, and accessible. I love this book. --Kathy Petitte Jamison, University of Illinois, Springfield Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! Easy for students to read. Fun, interesting, and accessible. I love this book.

Author Information

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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