Adoption of NFTs and Cryptocurrency in Marketing

Author:   Malik ,  Verma ,  Chaudhary ,  Sharma
Publisher:   IGI Global
ISBN:  

9798369313923


Pages:   320
Publication Date:   31 March 2024
Format:   Hardback
Availability:   In Print   Availability explained
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Adoption of NFTs and Cryptocurrency in Marketing


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Author:   Malik ,  Verma ,  Chaudhary ,  Sharma
Publisher:   IGI Global
Imprint:   IGI Global
ISBN:  

9798369313923


Pages:   320
Publication Date:   31 March 2024
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jyoti Verma is a faculty at Chitkara Business School, Chitkara University, Punjab, India. With more than 20 research papers to her credit published in various journals and conferences at the national & international levels, Dr. Verma has developed her core expertise in the area of service quality, blockchain, and behavioral finance. She has authored 1 book titled 'Accelerating the Development of Quality of IT-Enabled Banking Services' by international publishers and published many book chapters in edited books at the international level. She has published five patents and out of which three patents are granted. She has prepared and delivered many E-Content programs on Research Methodology (MOOCs funded projects).

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