Overview

Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders. It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts. The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.

Full Product Details

9781637421932

Table of Contents

Reviews

Author Information

Professor Michael Czinkota is an Emeritus faculty member at Georgetown University. Through his experience in the Department of Commerce Deputy Assistant Secretary of Commentary merce, Senior Advisor for Export Controls, and the U.S. delegation head of the OECD industry Committee in Paris, and the head of an advertising agency, he has sound industry experience that forms his views on the world trading system that is a benefit to any future business leader. Czinkota graduated in Germany from the university of in Erlangen-Nurtnberg , in the U.S. from The Ohio State University .Czinkota was awarded the Significant Contribution to Global Marketing award from the American Marketing Association in 2007.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available