Overview

Full Product Details

9798369370223

Table of Contents

Reviews

Author Information

Maria Amélia Carvalho (Ph.D.) is an invited adjunct professor at the Business School of Polytechnic of Porto. She has published papers in the Journal of Marketing Theory and Practice, the International Journal of Tourism Cities, the Tourism Recreation Research Journal, and the Journal of Hospitality and Tourism Insights, among others. She is also a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. Maria Antónia Rodrigues (Ph.D.) is a senior lecturer at the Business School of Polytechnic of Porto. She is a Director of BA in Marketing. She has published several papers in Journal of Strategic Marketing, Journal of Services Marketing, Managing Service Quality (the Journal of Service Theory and Practice), European Journal of Applied Business and Management, International Journal of Engineering and Industrial Management, International Journal of Marketing, Communication and New Media, among others. She has published an IGI book. She is a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. She has business experience in services companies. Joaquim Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from Faculdade de Economia do Porto - University of Porto. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. He is a researcher at Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. His main interests involve Retail, Marketing, Management, Sales and Tourism, and has published academic papers and book chapters in these topics

Tab Content 6

Countries Available