Overview

Artificial Intelligence is changing work faster than most professionals are prepared for. For many, the real challenge is not technical. It is personal. How do you remain relevant when the rules of value, expertise, and career growth are being rewritten in real time? In Adapters, Felipe Veit offers a practical and deeply personal answer. Drawing on a career that moved through global companies, entrepreneurship, sustainability, and ultimately AI product leadership, he shows that reinvention is not reserved for technologists or early adopters. It is possible for anyone willing to rethink how experience, judgment, and learning can create value in a new era. Part memoir, part playbook, Adapters traces the moments that shaped his path, from early encounters with technology in Brazil to corporate transformation inside companies like DuPont and Unilever, to the turning point when AI made clear that the old professional playbook no longer applied. From there, the book introduces the ADAPT method: Awareness, Direction, Action, Positioning, and Tech Empowerment, a practical framework for navigating change without losing yourself in hype or jargon. This is a book for professionals who were not born into tech but do not intend to be left behind by it. It is about turning experience into advantage, using AI as a multiplier rather than a threat, and building a career that remains valuable in a world that keeps changing.

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Felipe Veit is an author, researcher, and AI product strategist focused on business transformation, emerging technology, and the future of work. His career includes leadership roles at multinationals such as DuPont and Unilever, along with entrepreneurial ventures across different industries. He holds a Master of Science in Sustainable Business from the University of Wisconsin, where his research examined the impact of AI in the workplace. His writing brings together lived experience, strategic insight, and a practical view of reinvention in an age of rapid change.

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