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9781591026723

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""...a serious examination of women's impact on and careers in the industry."" -- Booklist, October 15, 2008 -- 'With numerous illustrations and photographs, this thoroughly-researched and well-written history of the evolution of women in advertising will appeal to those in the field and those interested in the women's movement.' -Publishers Weekly December 1, 2008 ""[A] sweeping history of women's role in American advertising from the late 19th century to the present day - compelling ."" --Wall Street Journal, December 16, 2008 ""From her international perspective she has given us a view of social change that can be of important use to every professional."" --Communication Arts magazine, Advertising Annual, December 1, 2008 ""To me, the book is most important for examining the fact that women were actually a part of advertising history in the larger context of business and economic development, and for conveying the radical nature of that view. Ad Women is not an adjustment of the existing story of advertising, but it rather presents an entirely new narrative."" -- RoroToko.com, February 17, 2009 ""there's really so much [in the book] and I am really glad to have read it."" -- Basket of Kisses--An Unofficial Mad Men blog, March 18, 2009 ""This book will interest those people involved with women's studies, general readers, and marketing students."" -- Reference and Research Book News, February 2009 ""This volume will serve well in classrooms and elsewhere to introduce advertising principles, the history of feminism, and American consumer culture, as well as its primary focus, women in marketing. Highly Recommended. General readers: academic audiences, lower-division undergraduate and up: practitioners."" -- Choice: Current Reviews for Academic Libraries, ""Ad Women maintains a focus on the rise of women in advertising; but, more importantly, it does this in the context of economic, industrial, social, and cultural changes that affected the advertising industry and the status of women. It is this interplay that makes Sivulka's work an excellent text for courses on women and media as it explains how the vacuum of women in advertising in the late nineteenth century was filled with women in top positions and as heads of their own agencies by the beginning of the twenty-first century."" -- Journalism History, Vol. 35, Issue 3, Fall 2009

...a serious examination of women's impact on and careers in the industry. -- Booklist, October 15, 2008 -- 'With numerous illustrations and photographs, this thoroughly-researched and well-written history of the evolution of women in advertising will appeal to those in the field and those interested in the women's movement.' -Publishers Weekly December 1, 2008 [A] sweeping history of women's role in American advertising from the late 19th century to the present day - compelling . --Wall Street Journal, December 16, 2008 From her international perspective she has given us a view of social change that can be of important use to every professional. --Communication Arts magazine, Advertising Annual, December 1, 2008 To me, the book is most important for examining the fact that women were actually a part of advertising history in the larger context of business and economic development, and for conveying the radical nature of that view. Ad Women is not an adjustment of the existing story of advertising, but it rather presents an entirely new narrative. -- RoroToko.com, February 17, 2009 there's really so much [in the book] and I am really glad to have read it. -- Basket of Kisses--An Unofficial Mad Men blog, March 18, 2009 This book will interest those people involved with women's studies, general readers, and marketing students. -- Reference and Research Book News, February 2009 This volume will serve well in classrooms and elsewhere to introduce advertising principles, the history of feminism, and American consumer culture, as well as its primary focus, women in marketing. Highly Recommended. General readers: academic audiences, lower-division undergraduate and up: practitioners. -- Choice: Current Reviews for Academic Libraries, Ad Women maintains a focus on the rise of women in advertising; but, more importantly, it does this in the context of economic, industrial, social, and cultural changes that affected the advertising industry and the status of women. It is this interplay that makes Sivulka's work an excellent text for courses on women and media as it explains how the vacuum of women in advertising in the late nineteenth century was filled with women in top positions and as heads of their own agencies by the beginning of the twenty-first century. -- Journalism History, Vol. 35, Issue 3, Fall 2009

Author Information

Juliann Sivulka (Tokyo, Japan) is the author of Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1890 to 1940 and Soap, Sex, and Cigarettes: A Cultural History of American Advertising. She lives in Tokyo, Japan, where she is a professor of advertising and American studies at the School of International Liberal Studies of Waseda University.

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