Active Price Management: Be a Price Maker, Not a Price Taker!
Author:   Sven Reinecke ,  Laura Johanna Noll
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2023
ISBN:  

9783031420481


Pages:   90
Publication Date:   02 November 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $90.54 Quantity:  
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Active Price Management: Be a Price Maker, Not a Price Taker!


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Author:   Sven Reinecke ,  Laura Johanna Noll
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2023
Weight:   0.290kg
ISBN:  

9783031420481


ISBN 10:   3031420489
Pages:   90
Publication Date:   02 November 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Sven Reinecke is an associate professor of Business Administration, specializing in Marketing, at the University of St. Gallen (HSG), Switzerland. He also serves as the Managing Director of the Institute for Marketing and Customer Insight. Laura Johanna Noll is a postdoctoral researcher at the Institute for Marketing and Customer Insight, as well as the Head of the Competence Center for Art+ at the University of St. Gallen (HSG), Switzerland.

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