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OverviewThe action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society. Full Product DetailsAuthor: Denis McQuail (University of Amsterdam, The Netherlands) , Denis McQuail (University of Amsterdam, The Netherlands) , Judith E Rosenbaum , Gabi SchaapPublisher: Mouton de Gruyter Imprint: Mouton de Gruyter ISBN: 9781282193918ISBN 10: 1282193910 Pages: 376 Publication Date: 01 January 2004 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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