Overview

""...incredibly well-rounded advice on building a business that thrives and a team that genuinely wants to be part of it. I'll be recommending this to every accountant I know."" -James Rose, Co-Founder, Content Snare ""...shows accountants that creativity isn't a quirky extra: It's actually your competitive edge."" -Ann Handley, Author of WSJ bestseller Everybody Writes You don't have to stop being an accountant to be creative. You just have to be more yourself. If you've ever said ""I'm not creative,"" you're not alone. Most accountants believe creativity lives in another world entirely-one of artists and dreamers, not spreadsheets and systems. But what if creativity isn't about chaos or colour palettes? What if creativity is curiosity, problem-solving, and rhythm? In this book, Karen L. Reyburn invites you to rediscover the creativity already within you-the kind that changes how you think, market, and lead. The kind that builds confidence, not confusion. You'll learn to: Build daily rhythms that make creativity a practice-not an afterthought Reframe failure as your greatest teacher Shape marketing around your values (and still see results) Spot and trust your best ideas-and know what to do with them This book is your invitation to stop chasing the ""right"" way to market your business and start building a better one by showing up more boldly as yourself.

Full Product Details

9781972992036

Table of Contents

Reviews

""...incredibly well-rounded advice on building a business that thrives and a team that genuinely wants to be part of it. I'll be recommending this to every accountant I know."" -James Rose, Co-Founder, Content Snare ""...shows accountants that creativity isn't a quirky extra: It's actually your competitive edge."" -Ann Handley, Author of WSJ bestseller Everybody Writes ""In her latest book, Karen gives all accountants the permission and confidence to be creative with proven techniques to unleash their creative mindsets."" -Ian Vacin, Author of Scale with Purpose and Co-Founder of Karbon ""...helps to remove that mental block and then combines that with practical ways to be more comfortable and authentic in your marketing."" -David Arden, MAP ""If you want to grow a modern firm with impact, energy, and purpose, this is essential reading."" -Andrew Pickering and Pete Gartland, Atomic

Author Information

Karen L. Reyburn is a qualified accountant and founder of The Profitable Firm, a creative agency serving accountants worldwide. For over twenty years, she's helped accountants attract clients they love through a creative, structured approach to marketing. She lives on an island off the west coast of Scotland, where she's fueled by daily nature walks, strong black coffee, and the occasional dram of whisky with a good book. Visit karenlreyburn.com.

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