Overview

ACCELERATE is designed for B2B and B2C brands and Franchisees to help reignite their passion and execution of local area marketing & sales processes while being in alignment with their brand's standards. This book is a must-read for you if you fall into one or more of these identities: You're a franchise owner-operator wearing multiple hats and struggling at times to generate and keep your sales and marketing consistently producing a steady stream of new and repeat business. You're a franchise brand executive or area developer, and you're looking for resources to help your network of franchisees take control and accountability of their local area marketing and sales efforts that also work in partnership with your brand's guidelines. You're already a top producer, single, or multi-unit franchise owner, and you want to stay competitive, capture market share, and provide your staff with proven revenue-generating insights that create sustainable growth. You'll discover easy-to-follow insights to improve your findability, expand visibility, enhance engagement, increase conversions, and boost your bottom line. As a franchise owner, managing the various aspects of your business can be overwhelming. In this comprehensive guide, you'll discover how to: Develop a winning marketing mindset and reach your target audience effectively Overcome staffing challenges and build a strong, reliable team Create customer-centric experiences and encourage customer loyalty Improve your local marketing to effectively reach and engage your target audience and increase brand awareness in your community. Improve your sales skills to handle objections and close deals. Get more referrals and effectively prospect for leads to grow your customer base Leverage local resources and partnerships to benefit your franchise and create a stronger presence Comply with brand guidelines while still making an impact in your local territory And much more... Don't let the competition get ahead. Accelerate your business success today with the proven strategies and tactics found in this essential guide.

Full Product Details

9781884667466

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Reviews

Ford Saeks is an international expert on all matters of marketing and branding. In this book, he shares solid ideas and practical strategies to build your business and enhance your life. - Dr. Nido R. Qubein, Executive Chairman, Great Harvest Bread Co. As the largest multi-unit owner of Edible Arrangements(R) Franchises, I have learned firsthand the importance of effective local marketing. That's why I highly recommend ACCELERATE to any franchise owner. It's a practical and valuable resource that has already made a significant impact on my family of franchises. - Uri Geva. Multi-unit Franchisee, Edible Arrangements(R) Many factors go into franchise success, with developing a positive mindset being the foundation, following our systems, and executing with local area marketing. This book has helped fill the gap for our family of franchises. Thanks, Ford! - Becky Bongiovanni, Brand President, CarePatrol(TM) Franchise Systems, LLC I've got over a decade of experience as a franchise owner, and I'm always looking for ways to grow even faster. I love how practical ACCELERATE is for my team to help us spark ways to execute successfully, boost our local presence, and generate leads for my WOW 1 Day Painting Franchise! - Craig Merrills, Franchise Partner, Wow 1 Day Painting As someone who knows the franchise industry, I can say that Ford Saeks KNOWS FRANCHISING. Ford is a great resource and has helped me with my digital presence and marketing too. He's generous and smart, and a nice guy on top of it all! - John Francis, CEO, Next Level Franchise, Inc. Having booked Ford for multiple franchise events over the years, our franchise brands love his keynote presentations and books because they're relevant to new franchisees, multi-unit owners, and producers looking for ways to grow their businesses. - Katrina Mitchell, Chief Match Maker, Franchise Speakers Ford has been one of the best keynote speakers that we've ever brought in to help our franchise owners learn about accelerating their business, driving more revenue, and increasing profitability. He inspired our team and more importantly gave us actionable items we can take back and implement in our businesses to set us up for success. - Brandon Moxam, V.P., US Lawns We hired Ford Saeks for a marketing consulting, and we liked it so much we hired him to do a second one specifically on franchise sales. The bottom line is that I liked him so much as a keynote speaker that we became a client, twice! - Roger J. Murphy, CEO & Founder, Murphy Business Sales

Author Information

Ford Saeks is more than a hall of fame keynote speaker, he's a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there. Ford started his first business at 15 years old and has been succeeding ever since. He has redefined the formula for business growth. His efforts have helped companies generate more than $1 billion in sales worldwide.

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