Aaker on Branding: The Playbook to Building Strong Brands
Author:   David Aaker
Publisher:   Morgan James Publishing llc
ISBN:  

9781636986654


Pages:   200
Publication Date:   06 May 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Aaker on Branding: The Playbook to Building Strong Brands


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Author:   David Aaker
Publisher:   Morgan James Publishing llc
Imprint:   Morgan James Publishing llc
ISBN:  

9781636986654


ISBN 10:   163698665
Pages:   200
Publication Date:   06 May 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.

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