Overview

Many business owners, marketing directors and brand managers haven't gone through the branding and design processes often enough to have gained experience managing branding and graphic design projects or creative professionals. This book, in short easy-to-digest articles, explains the full scope of processes and scenarios involved in branding, logo design and graphic design. It will help you quickly understand what's involved, what questions to ask, and how to work with creative professionals so you achieve a better end result and a stronger brand. The book is divided into sections spanning branding, graphic design, and marketing. The topics covered common issues and challenges when going through or about to embark on branding initiatives or graphic design management. Many full-color visual examples. Here are a few of the great topics: - What Should You Include when Creating a Branding RFP? - 4 Common Branding Mistakes Small and Medium Businesses Make and How to Fix Them - 4 Rebranding Concerns and How to Overcome Them - 6 Steps to Becoming a Great Graphic Design Client - How to Share Constructive Feedback with Your Graphic Designer - 5 Things That Affect the Cost of a Logo Design This book is a resource to help you make informed decisions about your brand and how to help it achieve success and become more profitable.

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9781983956065

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