A Taste of Success: The Business behind the Global Beverage Icon
Author:   Prisha Kapoor
Publisher:   Notion Press
ISBN:  

9798895565896


Pages:   86
Publication Date:   07 October 2024
Format:   Hardback
Availability:   Available To Order   Availability explained
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A Taste of Success: The Business behind the Global Beverage Icon


Overview

This book seeks to look at the evolution of the Coca-Cola company right from 1886 to the present. This includes looking into the major practices and emerging marketing strategies as well as the globalization endeavours that defined it. The experience of Coca-Cola illustrated through the product portfolio expansion, successful sustainability practices and corporate responsibility concerns provides lessons for the audience of entrepreneurs and other professionals. Lastly, it reveals how primarily culturally driven the markets remain and how Coca-Cola has retained its dominance in an ever-evolving market.

Full Product Details

Author:   Prisha Kapoor
Publisher:   Notion Press
Imprint:   Notion Press
Dimensions:   Width: 21.60cm , Height: 1.00cm , Length: 27.90cm
Weight:   0.499kg
ISBN:  

9798895565896


Pages:   86
Publication Date:   07 October 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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