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Overview1.1 INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management (CRM) is one of the best techniques which support the development of the service sector, it can also be called as one -to-one marketing, customer value management, customer-centric management, continuous relationship management or technology-enabled relationship marketing. A customer-oriented organization develops and manages the individual relationships with different customers for the long-run relationship. Full Product DetailsAuthor: T Partha SaradhyPublisher: Jawaharlal Nehru Technological University Anantapur Imprint: Jawaharlal Nehru Technological University Anantapur Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.327kg ISBN: 9782648187114ISBN 10: 2648187111 Pages: 242 Publication Date: 06 June 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |